East Midlands Airport

Helping East Midlands Airport get noticed with fun and visually engaging campaigns.

Output:

Social Media Campaign, Digital, Game

Challenge:

Increase the brand awareness and promote the use of the Skylink bus service by creating an engaging promotional campaign for the East Midlands Airport Skylink.

Response:

Twice a year we help East Midlands Airport promote their shuttle bus service with engaging cross media campaigns. In this case a ‘Where’s Wally?’ style game of Find the Driver, using a bright and illustrative style, gained over 1,000,000 views across social media and over 6,000 people entered the competition.

A fun and interactive 'find the driver' social media and online marketing campaign created by Subism helped us drive up engagement with 88% more competition entries than last year!

A total of 14,000 people engaged with the campaign within a two week period.