HSG wanted to launch a flagship app providing a public facing facility for people to review and rate washrooms across the UK. In turn this need to feed into a large dashboard-centric web application for retailers and service providers to identify and efficiently manage issues as they arise.
Our team worked closely with the HSG team to identify the needs and frustrations and design the required user journeys for the public, the retailers, service providers and the HSG team. The outcome is this thoughtful multi-tiered SaaS product which provided a much needed public service and given HSG huge scope to expand their current offering across the UK.
The app interface and surrounding collateral has been bought to life with the playful and fresh brand designed to appeal to a wide audience.